Department:	City Manager's Office
Job Title:	Digital Media Marketing Manager
Job Code:	M615-701
Civil Service Position:	Non Civil Service position
Union Affiliation:	None
Hours Per Week:	37.5 hours per work week Monday 8:30 a.m. – 8:00 p.m. Tuesday through Thursday 8:30 a.m.–5:00 p.m. Friday 8:30 a.m. – 12:00 noon Flexibility around schedule is required, as evening and weekend availability may be required.

ABOUT THE CITY OF CAMBRIDGE:

Cambridge is a unique and growing urban community of 120,000 residents and is the fourth largest city in Massachusetts with an annual operating budget of $800M and over 1,600 full-time employees. Our community is diverse, with 34% of residents identifying as people of color and 34% of residents' home language is a language other than English. The city stands out as a hub of innovation and is home to Harvard University, Massachusetts Institute of Technology (MIT), and an increasing number of biotechs and high-tech start-ups. The biotech corridor in Kendall Square has been called "the most innovative square mile on Earth," and has led the country in everything from the invention of rubber hoses to the development of Covid-19 vaccines. Cambridge has access to significant resources but is confronting similar challenges as other urban centers - rising housing costs, climate change, sustainable transportation, homelessness, and persistent economic and racial inequities. The City Council and City leadership are committed to being a leader and creating a city that works for everyone.

ABOUT THE PUBLIC INFORMATION OFFICE:

The Public Information Office (PIO), which is a part of the Executive Office, serves as the City's liaison to the media; helps promote City programs and services; leads the coordination of the City's web, media, and social media strategy; and works to improve resident services. PIO staff work collaboratively with City departments to increase the types and quality of public information, increase communication with the City Council, and build internal communication capacity and collaboration.

ABOUT THE ROLE:

The Digital Media Manager is responsible for overall managing and developing high-priority digital content efforts for our digital marketing and social media platforms, website, and other digital mediums. Reporting to the Director of Media Relations and Content Strategy, the ideal candidate will work closely with the City's communications team to produce daily content across City departments and will be responsible for creating and organizing exciting and dynamic content for all digital platforms. Work will primarily involve:

Strategy & Creativity: Combining the City's communications strategy with creative thinking to develop stories, messaging, campaigns, and digital content that align with City goals to drive meaningful results.
Digital Marketing: Developing and executing marketing plans that inform, engage, and inspire the community.
Visual Storytelling: Telling compelling stories through digital mediums and ensuring all digital materials are thoughtfully and sleekly designed.
Writing & Editing: Planning, writing, and editing content that is crafted to convey key messages and generate positive coverage.
Project Management: Creating and executing tactical plans from start to finish and measuring results.

ESSENTIAL DUTIES & RESPONSIBILITIES:  

• Develop timely digital media content that brings the City voice to important conversations.
• Collaborate with communications team to generate storytelling ideas.
• Responsible for the strategy, marketing, and production of the City's daily email updates.
• Oversee the administration of the City's enterprise social media and digital marketing management platforms and manage City's primary digital media accounts.
• Develop comprehensive digital media strategies and campaigns to advance communication goals.
• Establish, monitor, and report on performance metrics and recommend strategy adjustments when necessary to achieve goals.
• Collaborate with City's web team on high priority projects.
• Develop data visualizations, write, and edit storytelling content optimized for various digital platforms, and work with the City's creative design team on production of digital assets.
• Support the design and production of audio, photo, and video projects from conception to completion.
• Manage city's photography contractor, digital media library, and occasionally provides video and/or photography support at high priority city or media events.
• Provide training and support to relevant staff to empower them to contribute to digital media content.
• Supervise contract and internal communications staff as assigned.
• Perform related duties as required.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

MINIMUM REQUIREMENTS:

Experience and Education

• 5 years of experience working in digital communications, social media management, marketing, and/or web design. Experience working in government a plus.
• Experience managing multiple projects and competing priorities.
• Experience with various content management systems, email marketing platforms, and social media management tools.
• Track record of creating and managing successful email marketing campaigns
• Experience with visual storytelling, including shooting and editing high quality photos and videos.
• Bachelor's degree in communications, marketing, or other relevant field; OR equivalent combination of education, training, and work experience.

Knowledge, Skills, and Abilities

• Excellent written and verbal communications skills with experience distilling complex policies and data into engaging understandable content.
• Ability to work collaboratively and adjust to feedback.
• Ability to build collaborative relationships with communication professionals and subject matter experts.
• Ability to produce clear, compelling, motivating communications quickly.
• Knowledge of Adobe Creative Cloud Suite.
• Deep sense of humility, curiosity, and learning-orientation.
• High ethical standards and personal integrity.
• The City of Cambridge's workforce, like the community it serves, is diverse. Applicants must have the ability to work and interact effectively with individuals and groups with a variety of identities, cultures, backgrounds, and ideologies.

 Preferred Qualifications:

• Knowledge of Cambridge preferred.
• Background in photo/video production and project management to support editorial storytelling is a plus.

PHYSICAL DEMANDS: Ability to access, input, and retrieve information from a computer. Answer telephones and maintain multiple files. May require minimal lifting of up to 10 pounds.

WORK ENVIRONMENT: General office environment with air conditioning and fluorescent lighting. Requires attendance at off-site meetings. Noise level can be high as the office is active with phone calls and walk in applicants. This position may be eligible for hybrid work under the City's new Telework Policy, depending on operational needs.

SUMMARY OF BENEFITS:

• Competitive health, dental, and vision insurance
• Vacation and Sick leave eligible
• Sick Incentive Pay Eligible
• 3 Personal days
• 14 Paid Holidays
• Management Allowance, $2,700/year
• City employee commuter benefits (T-Pass reimbursement Bluebikes membership, EZRide Shuttle membership)

APPLICATION PROCEDURE:

Internal applicants submit a job bidding form and 2 copies of both your resume and cover letter; external applicants submit both your resume and cover letter via email to: employment@cambridgema.gov or to the Personnel Dept, Room 309, City Hall, 795 Massachusetts Avenue, Cambridge MA  02139. Fax 617-349-4312. Resume and cover letter requested by 2/21/23.  Position will remain open until filled.

THE CITY OF CAMBRIDGE IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER AND DOES NOT DISCRIMINATE ON THE BASIS OF RACE, COLOR, SEX, RELIGION, AGE, NATIONAL ORIGIN, DISABILITY OR ANY OTHER PROTECTED CATEGORY. WOMEN, MINORITIES, VETERANS, MEMBERS OF THE LGBTQ+ COMMUNITY, AND PERSONS WITH DISABILITIES ARE ENCOURAGED TO APPLY. CITY OF CAMBRIDGE RESIDENTS ARE ESPECIALLY ENCOURAGED TO APPLY. AUXILIARY AIDS AND SERVICES, WRITTEN MATERIALS IN ALTERNATIVE FORMATS, AND REASONABLE MODIFICATIONS IN POLICIES AND PROCEDURES WILL BE PROVIDED TO QUALIFIED INDIVIDUALS WITH DISABILITIES FREE OF CHARGE, UPON REQUEST. The City is committed to advancing a workforce culture of antiracism, diversity, equity, and inclusion.